2012/09/28

King of The Clone




Tencent Holdings Limited is a Chinese investment holding company whose subsidiaries provide Internet and mobile phone value-added services and operate online advertising services in China. It is famous for its main product, the instant massager - Tencent QQ. QQ is a copy of ICQ back in 1999and its original name is OICQ. QQ is the first and most famous clone of Tencent. After years of accumulation, Tencent has more than billions of users, more than 700 millions of them are actively. The large amount of users is the key to Tencent's success. for example, Tencent has many many many other softwares and applications. Such as micro blog, blog, email, input, browser, payment platform and online shopping website. Of course there are many other brands of these application or website out there. But, first of all, you will not need to register each time, secondly, all your friends and contacts are using the same, why wouldn't you? As long as it is not worse than others, and sometimes, it is even better.
Why is Tencent so success that it is now one of the largest web portals in China? Let's have a look at Tencent's clones. QQ is a clone of ICQ, but it is more humanization and has more functions. Paipai.com is a clone of Taobao, though it is not as good as Taobao, but the large amount of users still give it a really high hit. QQ show is a clone of Cyworld but it has much more nicer avatar and outfits, and it is linked to QQ. Tencent weibo is a clone of Sina weibo. Tencent was launched more than half year after than Sina, but again, the users of Tencent helped it to become one of the only two success micro blog service providers. TenPay is a clone of Alipay which is the payment platform of Taobao. So as we can see, Tencent is very busy copy things from others that has no time to developing their own products. But it got success by its users and fast learning.
However, personally I don't like Tencent very much. I use only QQ from Tencent but nothing else. Do you use anything from Tencent and if no, would you like a enterprise like Tencent?

2012/09/21

Personal Info For Sell



Couple of months ago, I got a phone call from Redenergy. Of course they want me to quit my current energy company and join their company, and I'll get much lower rate and big discount from them, and blah blah..I came across this situation before with TRU and it didn't turn out well. But I was boring so I chat with that guy for a while. After a while, I realise that I didn't know this company till then, so how could he called me on my cell phone and know my name? Therefore, I asked him: How did you get my phone number and my name? I never visit your website and leave any information. And he told me they bought it from a company specialised in collecting and selling customers personal information. And they even have the data categorized, like gender, age, occupation, even living area and address. Which means, they may know me better than my classmate!!!
This is a dark side of online activity since your personal information even personal life gets public, there is less and less privacy left. I thought these information was collected from website like Facebook as there are many personal info on it and everyone can see. But I was wrong. They bought these information from all kind of other companies like online dating, online shopping, as you have to put your real information for these kind of website.
This is definitely unethical, and I think it is illegal as well. But how can we stop this? What do you think? 


2012/09/09

Sick Viral Marketing



Marketing Viral is defined as marketing techniques that use pre-existing social networks and other technologies to produce increases in brand awareness or to achieve other marketing objectives  through self-replicating viral processes, analogous to the spread of viruses or computer viruses. But some people use it in a sick way to get famous.
There is a female called Luo Yufeng, aka "Sister Luo". She is a 27 years old, college graduated girl from a small town. Her appearance is not exactly people would say pretty, and she is only 1.46m tall. 

In late 2009, She started to pass out flyers in Shanghai, looking for a marriageable partner who has to meet inordinate requirements such as he must be elite with a master degree in economics or similar from Peking University or Tsinghua University" and "his height must be between 176cm and 183cm with very good looking." This action became a hot topic online and medias started to interview her.
She started to bring out many crazy comments on every possible social media like Weibo. For example, she claimed to be the smartest human being in the past 300 years and she will be the smartest one for the coming 300 years. After South Africa 2010 World Cup, she said, Messi (Lionel Andrés Messi) is not bad for me, he is young and has a great malleability, but he is too short, I think I'll pass.
People started to disgust her and publicly against her. Then, one day, all of a sudden, she went to USA after she earned enough money from being "famous".  And she started to pass out English version of her original dating flyers near Columbia University and Harvard University.

She got what she wanted, even by using social media in a very sick way. And now she is living in USA. She may not be rich but she sure makes better money before she gets "famous". What do you think? Is that all worth for being disgust by your own people?

2012/09/02

B2C in China



As I said in my first blog "C2C in China", this time, I'm gonna talk about "B2C" in China. B2C is a type of online retail that customer buy things directly from business. Actually, there are certain amount of B2C in eBay although eBay is a C2C platform. I'm not very familiar with Australian online B2C retails. Crazysales, topbuy, dealsdirect and oo.com.au are the only 4 I used. 


Take Crazysales as an example, I bought 7 different items from them. The quality of some items is not very good. I got a dicer and chopper set month ago. It broke the 2nd time I used it. I was very disappoint and asked for refund. Fortunately, the after service is good and I got full refund.

There're several famous online B2C in China. 360buy, Vancl, Tmall, Jumei, Dangdang, Amazon.cn and so on. Vancl and Jumei are a bit different from others. 


Vancl was very big when it first come out. It sells good quality and simple style cloths in the beginning. And you can return it and get full refund for free if you don't like what you bought for any reason. It is very attractive as one major issue of buying cloths online is you cannot try it. Vancl is the first one who made it possible for cheap price and trying first at the same time. 


Jumei is actually a group buy B2C online retail. It sells beauty and health products only at a really cheap price and of course the authenticity is guaranteed. For small brand, the discount sometimes could be 85% off and for big brand, if you're lucky, it could be 70% off or more. 

I'm not sure if there are similar online retail in AU, share with me if you know =)