Sick Viral Marketing

Marketing Viral is defined as marketing techniques that use pre-existing social networks and other technologies to produce increases in brand awareness or to achieve other marketing objectives  through self-replicating viral processes, analogous to the spread of viruses or computer viruses. But some people use it in a sick way to get famous.

There is a female called Luo Yufeng, aka "Sister Luo". She is a 27 years old, college graduated girl from a small town. Her appearance is not exactly people would say pretty, and she is only 1.46m tall. 

In late 2009, She started to pass out flyers in Shanghai, looking for a marriageable partner who has to meet inordinate requirements such as he must be elite with a master degree in economics or similar from Peking University or Tsinghua University" and "his height must be between 176cm and 183cm with very good looking." This action became a hot topic online and medias started to interview her.

She started to bring out many crazy comments on every possible social media like Weibo. For example, she claimed to be the smartest human being in the past 300 years and she will be the smartest one for the coming 300 years. After South Africa 2010 World Cup, she said, Messi (Lionel Andrés Messi) is not bad for me, he is young and has a great malleability, but he is too short, I think I'll pass.

People started to disgust her and publicly against her. Then, one day, all of a sudden, she went to USA after she earned enough money from being "famous".  And she started to pass out English version of her original dating flyers near Columbia University and Harvard University.

She got what she wanted, even by using social media in a very sick way. And now she is living in USA. She may not be rich but she sure makes better money before she gets "famous". What do you think? Is that all worth for being disgust by your own people?